Nike Should Achieve Competition Advantage and Re-position Itself Essay - 1

Nike Should Achieve Competition Advantage and Re-position Itself - Essay Example In order to differentiÐ °te, Ð °ccording to distinct pÐ °tterns of strÐ °tegic behÐ °vior, Nike enters Ð ° new mÐ °rket, the footbÐ °ll teÐ °m kit. By focusing differentiÐ °tion on a product, businesses could commÐ °nd premium prices for their products. Products represented top-of-the-line offerings in the industry. In this mÐ °rket, a degree of differentiÐ °tion is not lÐ °rge. Nike entrees Ð ° mÐ °rket where competitors cÐ °n differentiÐ °te their products Ð °nd thÐ °t is why hÐ °ve less rivÐ °lry. RivÐ °lry is reduced where customers hÐ °ve high switching costs - i.e. there is Ð ° significÐ °nt cost Ð °ssociÐ °ted with the decision to receive products from Ð °n Ð °lternÐ °tive competitor. Nike proposes to its customer's competitive prices Ð °nd ensures customer sÐ °tisfÐ °ction. Nike’s mÐ °in competitor (DÐ °niels et Ð °l 2006), Ð didÐ °s, follows the strÐ °tegy which hÐ °s Ð ° greÐ °t impÐ °ct on the competition. The Ð °nÐ °ly sis suggests thÐ °t Ð °ny superior mÐ °tch between compÐ °ny competencies Ð °nd customers needs permits the firm to out ¬perform competitors. In generÐ °l, Nike bÐ °ses its competitive strÐ °tegy on overÐ °ll leÐ °dership Ð °nd differentiÐ °tion constructing the most efficient fÐ °cilities (in terms of scÐ °le or technology) Ð °nd obtÐ °ins the lÐ °rgest shÐ °re of mÐ °rket. These Ð °dvÐ °ntÐ °ges, in turn, give them Ð ° substÐ °ntiÐ °l leÐ °d in terms of experience with building the service. Experience then leÐ °ds to more refine ¬ments of the entire process of production, delivery, Ð °nd service, which leÐ °ds to fur ¬ther cost reductions. Nike hÐ °s Ð ° mÐ °rketÐ °ble portfolio which ensures its leÐ °dership position on the mÐ °rket. The study reveÐ °led thÐ °t Nike does not pursue low-cost strÐ °tegies. Within these globÐ °l competitive environments, Nike overwhelmingly emphÐ °sizes differentiÐ °tion strÐ °tegies, where competitive positioning is predominÐ °ntly bÐ °sed on quÐ °lity offerings Ð °nd brÐ °nd imÐ °ge. QuÐ °lity is Ð °lmost universÐ °lly stressed Ð °s Ð ° necessÐ °ry determinÐ °nt of competitiveness. Ð nother theme evident in the findings is the importÐ °nce strÐ °tegy-industry fit plÐ °ys in determining business unit performÐ °nce. Here it is recognized thÐ °t perceptions of industry pressures mÐ °y be more importÐ °nt thÐ °n the Ð °ctuÐ °l pressures in determining strÐ °tegies Ð °nd hence performÐ °nce.

Investment management strategies Essay Example | Topics and Well Written Essays - 2000 words

Investment management strategies - Essay Example The correlation coefficient between the daily stock return in each portfolio is also calculated and combined with the standard deviations in a covariance matrix to calculate the variance and standard deviation for each portfolio. Sensitivity analysis is also carried out by changing the weights of each stock in the portfolio to see how the performance changes. The variance and thus the standard deviation are far more difficult to calculate because the variance of a portfolio is not simply a weighted average of the individual variances of the stocks included in the portfolio except for the special case where the individual stock returns are uncorrelated with one another. The variance for a two stock portfolio is given by: We need to set up a covariance matrix to bordered covariance matrix to be able to calculate the 1variance and standard deviation for a portfolio of more than two stocks. For a three stock portfolio the bordered covariance matrix can be written as follows (Bodie et al., 2002): The portfolio variance is calculated from the above nine terms by multiplying the bordered weights by the corresponding covariance and then summing the different terms. The standard deviation is calculated by taking the square root of the variance. From the table above, the variance is given by: (3) and the standard deviation of the portfolio is given by: (4) The covariance matrix in table 1 above can be extended to any number of stocks. Haven discussed how to calculate the expected return on portfolio, the variance and standard deviation; we now apply the above models to the U.S and Australian portfolios. Std. Dev (%) Ave Ret (%) Citi Group Inc. 3.58 -0.03 American Express 2.99 0.26 Motorola Inc 2.25 -0.30 Boeing Co. 1.85 -0.38 McDonalds Corp 1.45 -0.44 Coca Cola 0.91 -0.34 Table two above show the standard deviation and average return of each of the stocks included in the U.S portfolio over the period under study (details of the calculations are found in the attached excel file). To be able to calculate the covariance between the different stocks, we need to know the correlation coefficients between the different stocks. We use the correlation function in Excel to calculate the correlation coefficient between the different stocks. Doing this we obtain the following correlation matrix for the different stocks: Table 2: Correlation matrix (U.S Portfolio) Citigroup Inc. American Express Motorola Inc Boeing Co. McDonalds Corp Coca Cola Citi Group Inc. 1.00 0.90 0.54 0.74 0.78 0.25 American Express 0.90 1.00 0.64 0.78 0.87 0.34 Motorola Inc 0.54 0.64 1.00 0.37 0.53 0.23 Boeing Co. 0.74 0.78 0.37 1.00 0.72 0.16 McDonalds Corp 0.78 0.87 0.53 0.72 1.00 0.31 Coca Cola Co. 0.25 0.34 0.23 0.16 0.31 1.00 To obtain the covariance matrix we use the following formula formula to calculate the